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McKinsey on Marketing - David Court, Managing Director Posted by: DFWAMA
Video duration: 477 seconds What's the future for marketing and what should CMO's be doing in these challenging times to maximize ROI, while justifying their marketing spend. (Mr. Court will be speaking on 5/21 to the DFW AMA from 11:30-1:30 at Brookhaven Country Club, Dallas, TX. Event details and registration at www.dfwama.com Related: ama, cmo, dallas, dfwama, marketing, mckinsey |
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Weatherford International - AMA Marketer of the Year Posted by: DFWAMA
Video duration: 238 seconds Weatherford International, the 4th largest oil and gas services company worldwide, is profiled in this video after being named "Marketer of the Year" by the Houston AMA for 2007. Related: ama, branding, gas, marketing, oil, pipelines, weatherford |
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NeuroMarketing - Jack Bush Talks to How it Works Posted by: DFWAMA
Video duration: 141 seconds In his recent presentation to the DFW Chapter of the American Marketing Association, Jack Bush, Alcon Pharmaceuticals talked to "NeuroMarketing" and how it worked for them in developing a TV commercial and other marketing communications. Related: american, dallas-fort, dfwama, dtc, advertising, advertising, association, marketing, worth |
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Point-of-Purchase - Consumer Decisions in the Store Posted by: DFWAMA
Video duration: 164 seconds Catch insights on point-of-purchase considerations that he and Frito-Lay weigh as they consider consumers buying products at retail. Related: consumer, point, branding, frito-lay, marketing, marketing, of, purchase, research |
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The Moment of Truth - Consumer Purchase Decision Posted by: DFWAMA
Video duration: 326 seconds Hear Stephen Springfield from Frito-Lay talking about the moment of truth when a consumer makes a decision to buy or not buy a product. Related: ama, consumer, dallas, fort, frito-lay, marketing, research, springfield, stephen, worth |
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Michelle Adams, Frito-Lay on Trusted Partners Posted by: DFWAMA
Video duration: 120 seconds Michelle Adams, Director, Strategy & Insights, Frito-Lay, talks about the value of working with trusted partners. Related: customers, frito-lay, insights, market, research |
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Power Persuasion - Mastering Sales Seminar Posted by: DFWAMA
Video duration: 113 seconds Noted sales expert, Maura Schreier Fleming will host a 2-hour sales seminar on Power Persuasion for the DFW AMA in Irving, TX on Jan. 25, 2008 from 8-10 AM. (Info: www.dfwama.com) Related: business, dallas, marketing, sales, training |
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Profile: Jack Morton Worldwide Posted by: DFWAMA
Video duration: 102 seconds Catch a glimpse of the brand building "experiential" work JMW does for Ebay, Microsoft, General Motors and others including the opening ceremonies to the 2004 Summer Olympics in Athens. Related: brand, building, events, jack, marketing, morton |
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Building Brands with Experiential Marketing - Dax Callner Posted by: DFWAMA
Video duration: 62 seconds As a prelude to his presentation to the DFW AMA Chapter (www.dfwama.com) on 2/28, Dax Callner, SVP, Jack Morton Worldwide,outlines his thoughts on experiential marketing. Related: ama, callner, dax, ebay, jack, microsoft, morton |
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Bryan Flanagan - Talks Tiger Woods & Stevie Wonder Posted by: DFWAMA
Video duration: 92 seconds Bryan Flanagan, Director, Corporate Training, Zig Ziglar Corporation, talks about having a plan and the value of setting goals. Related: ama, dallas, dfw, fort, marketing, sales, texas, training, worth, zig, ziglar |
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Steve Springfield, Frito Lay & DFW AMA Posted by: DFWAMA
Video duration: 213 seconds As a preview to his presentation to the DFW AMA Chapter on April 24, Steve talks about the value of a speaker preview before a program. Related: ama, consumer, dallas, fort, frito-lay, marketing, research, springfield, stephen, worth |
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Rob Britton, American Airlines on Lessons Learned Posted by: DFWAMA
Video duration: 162 seconds At a DFW AMA Executive Luncheon Program more than 120 professionals turned out to hear Rob Britton, Director, Advertising & Branding talk about lessons learned since 9/11. Related: dfw, ama, dallas, fort, marketing, worth |
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Pat Elizondo, SVP, Xerox on Listening to Customers Posted by: DFWAMA
Video duration: 168 seconds Just after her presentation, Pat Elizondo, Sr. Vice President, Xerox, was asked about the value of listening to customers to understand their real needs. Related: customers, listening, research, xerox |
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Advice to Marketers: Julie Cary, CMO, LaQuinta Posted by: DFWAMA
Video duration: 220 seconds In advance of her presentation to the AMA in Fort Worth, Ms. Cary had some strong advice for marketers today. Related: fort, laquinta, worth |
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AMA Power Breakfast - Careers in Marketing Posted by: DFWAMA
Video duration: 53 seconds The chapter hosts a series of hands-on educational programs on varying topics throughout the year. Related: advancement, careers, learning |
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